Welcome to #EMCElect, What it is, Who they are, Why you care?!

January 15th, 2013
by Christopher Kusek (PKGuild)

Well, the fateful day has arrived, and that day is good! Welcome one and all of the #EMCElect ! ! !

I guess we start off a bit in reference to the title of this blog post, oh my! You may be sitting here wondering what this MVP/vExpert-like program is about!

What exactly IS EMC Elect?

I find this can be readily answered by looking at the EMC Elect Charter – which I know all of you will immediately click and find out all about it! And… because you won’t, here is the straight scoop on it!

The team at EMC has designed a program to span the gap between brand loyalty and brand advocacy.

EMC Elect is a community-driven recognition designed to award investment and engagement of individual contributors with the EMC brand. The resulting status symbol will be held with high regard as an industry standard representing thought leadership in the fields of data center management, cloud computing and big data.

Members will be determined by peer nomination for their holistic social engagement for the previous calendar year.

Rewards for participating EMC Elect will receive unprecedented connection into product teams through dedicated liaisons.

EMC Business Units, by participating, receive a low-latency, trusted connection into the highest value influencers in our social ecosystem.

Alright, so that says a whole bunch of stuff, but what does it really mean?  These are like the brand champions, the evangelists… Often times, honestly… the same people you often ASSOCIATE with EMC whether they work there or not.   Take @mrdenny Denny Cherry, He is a rockstar in his own right and when I think of SQL and SQL books I think of him, but he also knows a boatload about EMC Products and isn’t shy about keeping it honest when it comes to the good, the bad and the respective ugly.    And you think about @sixfootdad Damian Karlson, while he works for EMC Consulting he is holistically focused on the whole of the Virtualization and Cloud communities, yet he doesn’t have the wool over his eyes when it comes to knowing the value-add and the EMC Portfolio, and he exemplifies that in his writing, his community and otherwise involvement… So these are just a few examples of the many!

Who exactly ARE the EMC Elect?!?!

It was announced just last night, this handy link which takes you to the 75 members who are now the EMC Elect 2013!

For those of you active in Storage, Cloud, Virtualization, EMC Specific technologies, and the like… You’re bound to recognize quite a number of those names; Off the top of my head and just glancing at the list the likes of…

Matthew Yeager, Erin Banks, Jase McCarty, Mark Twomey, Matt Cowger, Jason Nash, Simon Seagrave, Preston De Guise, and Rob Markovic are a few which just happen to jump out.   In all actuality I recognize most of the people on the list (yay me, right?)  Yes I am also on the list, but I digresssssssss! :)

What matters by exactly who they are will really shine forth in this little diatribe I like to call…

Err, so this is the EMC Elect, huh? HUH?!  So… Why should I CARE?!?

That’s right.  Why should you care? Great question, great point indeed!

If you do happen to know and recognize one or more of those names and you’re involved in this industry something rather common will start to shine through for those individuals… They tend to be very active, vocal and share with the community.  You’ve probably read a blog of theirs, seen a video, read a whitepaper they wrote, watched one of their presentations, been to one of their parties! ;)   Thus whether you realize it or not, they’ve had some kind of impact on your life, directly or indirectly and this takes it up a notch.     In this first year of kicking off the EMC Elect there were a total of 270 Nominations, 124 finalists and in the end… the directory shows 75 total members of this first year of EMC Elect.   I did some rough math on comments that it looked like a lot of EMC People are on the list, and I show around 8% of the total list are EMC Employees (my math may be wrong, as it’s just on spec and names I recognize, but not too horrible, considering how many of these people go above and beyond in their personal lives as well as professional!)

So in the end… why you really should care is… you’re bound to start to hear even more, useful, fruitful and quite amazing material and content coming from some of these gems of industry, and not just from the standard internal only folks… If this program is everything we can hope and dream it to be… we might find out about things, oh.. I don’t know, maybe BEFORE Chris Mellor from the register announces it to us a week before it comes out or something :)

Good luck, Good blogging, and OMFG have an AWESOME 2013! I know I will! :)

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