EMCWorld Day 2 – Social Media, Roxanne, Sessions, Karaoke!

May 12th, 2010
by Christopher Kusek (PKGuild)

By now, I’m sure you’re noticing a trend in the titles of my blog posts (Yes, I’m sure the core semblance you’re able to surmise is that I start it “EMCWorld Day x” and then a bunch of jibber jabber which you really have to stretch to understand, and even then you ought to be committed if you truly understand…:)) But I’m sure this will all come to fruition and understanding as you read through this particular break down! :)

Welcome to Day 2! Woohoo! I don’t know about you, but every single day is LONG, not in a bad way.. and getting back to the hotel late after being out with peers, colleagues, customers, partners and beyond until the late hours… writing these blog posts and waking up early in the morning certainly doesn’t help.  But it is all good – And I apologize for the lack of tweets… the ATT network just cannot sustain thousands of people DDoS’ing the 3G and Edge networks by simply trying to use their devices in a very small area :) [re:keynote, session, anything ;)]

I’m sure the first words out of your mouth when you see my blog posts is WTF IS UP WITH ALL OF THE RED PHOTOS! Yea, I know, I get it. No seriously, You’re preaching to the choir, or more specifically to roxanne – I wish she didn’t have to turn on the red light.. or atleast if the iPhone would have the ability to not take the powers of Suck and combine them with red lights to produce photos which look like this.. but we’re going to walk past that.. and we’ll start by quoting my good friend Charles Hood (@charleshood) to do that!   The masterful blogger Charles Hood said it right and properly in a recent Flickr photo he appeared in, where he saidWhen it comes to Social Media, EMC *gets it*.”  And let me tell you just how true that is.EMCWorld-13 by PEER 1 Hosting. - Look how cute Charles Hood looks!

So, our journey into Social Media at EMC and EMCWorld begins… at the Bloggers lounge!

The beautiful @jamiepapas and the graceful @stu in the bloggers lounge Barry Burke @storageanarchy looking like a rockstar! Steve Todd smiling :) image image image

The cast of characters in the photos above.. the sheer mindshare is enough to take on the world, twice and come out prosperous multi-fold!

Starting in order of sequence, It is paramount that I bring to you, the amazing, hyper-intelligent, cat loving and beautiful Jamie Pappas! (@jamiepappas)   If it weren’t for her, everything that Charles Hood and so many others have had to say would not be true as it is today, and we have her to thank for this!   Infact, if you have the opportunity to meet and talk with her, you will be better for it :)    I guess I cannot leave Stu-master @stuStuart Miniman” out since he is after all in the photo.  Stu is great too, and helps make the EMC Social Media experience what it is today as well, not to mention if you want to know about Fa-ko-ee, he’s definitely your man there too. ;)

I’m sure everyone has met, read and knows Barry Burke (@storageanarchy), I mean how could we not know the man who gave me the Symmetrix sticker which sits on my laptop.. ;)

Challenge me to say otherwise.. but I have to say.. the smile on Steve Todd’s (@stevetodd) face… if that doesn’t bring a smile to your face, I think you need to re-evaluate your priorities!

Bringing us on to Photo #4 which is the rare shot of the beautiful Mark Twomey (@storagezilla) deep in conversation with the mysterious non-blogging Gilda Farvid! (Hey! How did Gilda get into the bloggers lounge?!?! ;)) We’ll see about getting Gilda back on the blogging circuit since she joined our ranks of champions :)

HELP! HELP! HELP! There’s a Virtual Army at my door and I need some vSpecialists to extract my VM’s of Mass De…. eh, this example is going nowhere fast!  But people who are going up, up and up!, the motherload in this photo definitely calls for an “OMFG HOWZ CANS i MEETZ THEM!”  – Incase you cannot make out their names or faces… You’re looking at (from left to right) Simon Seagrave (@Kiwi_Si), Alan Renouf (@alanrenouf) and finally the champion master himself, the infamous Scott Lowe! (@scott_lowe)

Finally we have a group shot with the lot of us, you know of all of us, however on the far right the other hidden vSpecialist, Ed Saipetch (@edsai)


So what does this mean? Are you trying to say that everyone at EMC not only maintains a blog but a transparent relationship with the community, customers, partners and even competitors through mediums like Twitter and beyond?   No.. I’m not saying that, but you can.   This entire relationship around how EMC handles it’s social media is akin to that old adage, keep your friends close, and frankly we don’t have enemies.    For those of you who think we do… just remember how closely knit the entire tech community is – We’re not enemies, we’re all friends who at one point or another in the past (and in the future) will work together and collaborate on one thing or another – Welcome to EMC 3.0 – The future of not only doing things right, but doing it transparently.   (Disclaimer: Hopefully no one spanks me for in any way claiming what EMC’s social media strategy is, I’m just an observer, it’s pretty damn obvious ;))

Gilda gets close to the Unified! YOU CAN'T DO THAT!!! (Comparing Apples to Oranges) Part of a balanced healthy breakfast!

But, that’s enough about the Bloggers lounge, social media strategy, ninjas and giant celerras! (err….)

I did attend a session! In between being unable to get a cell signal in order to make it onto conference calls, and meeting some absolutely great people at lunch.. no.. I did attend a session! Later in the week I’ll also have some mega-deep dives on sessions.. but being that I was only into one session today a little bit, I’ll give you a brief overview:  Architectural Deep Dive of the VPLEX! … Hmm, Yea I knew that, damnit, how dare I do my home work before these sessions…. Good session, absolutely informative for the FULL BALLROOM it was in (Can we say STANDING ROOM ONLY) around just the Architecture of the VPLEX alone? Yea.. Definitely good things coming from this bad boy.   So, sorry I won’t tell you much more than… you’ll see the deep dive later on the sessions I attend… (I hope I’m allowed to share what I learn from the sessions… because I will be anyway, grin)

Afterwards, with mega-sessions running continuously and constantly everywhere, I headed back down to the Bloggers Lounge where Steve Todd was interviewing people on the moment they realized their future was in technology (the watershed moment) [Oh, did I mention that the explanation of what the watershed moment involved Steve Todd serenading me with an indigo girls song? How can you not love this man?! :))   So, I did my interview (and separate other interviews which I’ll publish details on when I find out where it’s posted) And good thing… as my voice is dead from this point forward!   Dead how and why?!

Tickets! Tickets! Tickets! Red Sox Game! Yea, I look terrible! Damn iphone!

I think that helps explain the first bit of it… My first Red Sox game, and they won! (Wow, the ENTIRE crowd really comes together as one large ecosystem, feeding upon each others emotions and the relationships and bonds from simply sitting near others.. this is definitely a reflection of social dynamics – It’s no wonder they do so well…! The cubs are similar.. except that’s purely alcohol driven. ;))   But after that involved spending an amazing time with my good friends at Emulex for a good bit before the night closed out and we headed off for some Karaoke!

Hopefully YouTube doesn’t block this wondrous short video I captured because it has ‘music’ included in it.. but I have a tendency to sing along… loudly… and lose my voice. #fail? ;)

I hope you other attendees have been taking advantage of everything the vendors, partners and beyond have had to offer because this is the time and place to enjoy yourself! :)


$Wait!%$! You can’t end your post there! What? Why?! You barely even mentioned Emulex! Sure, but who cares about them, even though I really like their CNA’s.   Hmm, didn’t you meet someone who is an absolute rock star over there? Think.. think back.. ringing any bells?! ;)

Yes, I think it is important that if you’re not aware of Thomas Jones (@niketown588), a rockstar over at Emulex now is the time for the introduction!   Thomas GETS it.  You know how we were talking about EMC “Get’s Social Media”, well Thomas Jones really GETS it. (It doesn’t hurt that he’s buddies with Louis Gray ;)) But his take on things, his character, demeanor, Emulex should be proud to have an (I’m refraining myself from using expletives because of how much Thomas rocks :)) … amazing guy like this to take the company forward into the future :) – Oh and be sure that you get to see his Shirt which is signed with everyone’s Twitter ID’s :)  Okay.. enough… Time to crash.. have a GREAT Day 3 and be sure to enjoy all of the rest of your time at EMCWorld! :)

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Posted in emc, Social Media, Storage, Twitter | Comments (2)

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  • Jamie Pappas says:

    It was fantastic to finally get the chance to meet you and spend some time (although way too little!) together in the Bloggers Lounge. Thanks much for the kind words and all the support for social media at EMC. It's people like you that get it that make my job so much easier! :-)

    No spankings for speaking on EMC's social media strategy. You're spot on. Enabling people to have a voice and encouraging them to share their knowledge and transparency in communications are our keys to success now and in the future. Well, that and people like you!

    Looking forward to staying in touch! Love your passion and the way you write!


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