EMC Levels the playing field with Cloud based storage offering (ATMOS Online)

I’ve been meaning to weigh in on this, but with the holiday weekend… well, you get the post-weekend weigh-in after everyone has had the chance to say everything good and bad on this (You’d be amazed at how little bad has been said on the subject.  I say how little because it’s ALL been re-iterations of the same register article)

….What happened?!?? I was just using ATMOS Yesterday and all of a sudden every competitor of EMC is telling me that ATMOS is DEAD and it’s time to close up shop?!? Whoa, hold on there pardner, that’s not what we’re saying at all! (Yes, that is exactly how *I* read it from the NUMEROUS competitive coverage of this event occurring and happening :))

As far as you and I should be concerned, ATMOS hasn’t changed at all; except perhaps getting a little simpler in your choices of where to store ATMOS.

Stolen from Chad Sakac's blog! :)

Prior to this June 29th event, you would have the choice of ATMOS Hosted internally as part of your Private Cloud.   ATMOS Hosted externally at EMC’s ATMOS Online, or ATMOS Hosted externally at one of the three Service Providers listed below.

Cloud Service Provider Service Description
AT&T Synaptic Storage as a Service
Hosted Solutions Stratus Cloud Storage
PEER 1 Hosting CloudOne Storage

Now… as far as Production Grade ATMOS Online goes; You can choose between Internally, and Externally with the Cloud Service Providers where you can act and operate against their existing SLA structure you may likely be familiar with.

Looks pretty straight-forward if you ask me!   I sat down, read all of the data which was available to me, and I saw a strategic decision being taken in order to remove the competitive pressures between EMC’s own sales force, and that of the partners and service providers offering up the ATMOS Cloud Service to the general purpose community.   Or in the words of Dave Simpson who so eloquently said:

The winners, of course, are EMC’s Atmos cloud storage partners, which no longer have to compete with EMC. Likewise, EMC no longer has to compete with those partners. It’s a win-win on that front. In fact, on its Atmos web site, EMC is “strongly encouraging” its existing Atmos customers to migrate to one of its partners.

…..

The shuttering of Atmos Online should be seen not as a failure on the part of EMC but, rather, as another prescient and tactical move by the company.

And quite frankly Dave said it well; which I feel takes the whole debate about “where” should I host my Cloud Storage off the table; Discussion point over.   But what now?

With the service providers discussion off the table, I think it is important to take the time to focus on customers and the community

The EMC ATMOS Online Community is still strong and hearty.     Your vehicle for open discussion on this matter is still available and at your disposal.

The ATMOS Online service can continued to be used for Development Purposes.

Keeping your Cloud Private and doing your own internal testing has never been stronger with the release of the ATMOS Online Virtual Server Appliance (VSA)

And last but not least – Customers DO continue to use this, and STILL will continue to use this.   This is best of breed Cloud Storage in a growing world which needs more versatile solutions at your disposal.    There will continue to be businesses like eBay who selected ATMOS to create a reliable, scalable cloud infrastructure.

So in the end here; the real winners are YOU! EMC Customers, EMC Partners, EMC Service Providers.

There’s never been a better time to play with ATMOS, and with the public release of the VSA, I’ve been seeing internal and external adoption grow at exponential rates; which means you’ll likely see a lot more perspectives and use-cases of EMC ATMOS which will far trump that of what has been seen up until this point.   More fun, more play, more winners! :)

References also discussing this:

Where to get your Cloud On:

EMC and AOL use VPLEX to reduce complexity in migrations, eliminating downtime!

vplex-1941-vplexbann-468x60

OMG! IT’S FINALLY HERE! Yea baby, you heard it here first! The VPLEX is a REALITY! But no, it’s not just vapor, and no, it’s not just ‘oh look an announcement’ what I’m really excited about is those who have actually been using it.   In particular, I’d like to showcase AOL who has used it, in this whitepaper – “AOL extends Virtual Storage to cloud computing with EMC VPLEX clusters” It’s pretty short, to the point but so succinct in the message it delivers.

Referencing a few quotes from this whitepaper really speaks volumes to the types of challenges we all face within the Enterprise space.

Stevens said, "We take disaster avoidance very seriously because the costs are so high if our systems aren’t available. Not only are there huge administrative costs and logistics involved with recovering hundreds of systems, but we risk losing customers forever if they can’t access our services."

That particular point is especially resonating – How many times have you lost a customer due to services being down, imagine if you can take that burden off the table from a storage stand point, that’s particularly cool if you ask me (not to mention being able to actually set and meet a true 5-9’s Forever SLA)

Stevens explained, "Because there is no downtime with migrations, we don’t need to devote huge amounts of time coordinating with application owners, database administrators and system administrators, and even our external customers. The actual migration itself is much less complex for our storage administrators."

"We’re no longer delaying migrations to avoid disrupting a peak load cycle.  So we’re returning our systems before the lease expires and not getting hit with high fees."

I’m not sure how many of you have to deal with regular lease cycles, even when you OWN the equipment scrap the leasing… dealing with the maintenance burden and moving data and equipment around non-disruptively in order to meet the needs of your application owners and the business without the hellacious burden of downtime windows managing apps unique SLA requirements.

And to think, in the use case and example above – This is something any customer can do TODAY by leveraging VPLEX, and that just opens the doors to extending your datacenter across geographic boundaries and the infinite number of other really cool things that the VPLEX will offer.

I’m glad such a renowned organization like AOL was able to be a part of this from the beginning, not only to provide this blog post I’d be able to share with you, but especially to be able to solve real world challenges today by using the technology of the future (Available now! :))

Cloud Camp Chicago 2010 – Mar 5th, 6th – Get your Cloud on!

That’s right! Cloud Camp is coming to Chicago!  What?! When?! Where? Who, whatomfg?!@? (And Yes, this is a FREE Event – Thanks to our sponsors who ponied up the cash! :))

Well, let’s lay out the details.. Yes, this is indeed the (un)conference Cloud Camp, which is ever so popular world wide!

I totally dragged this right over.. and I like how it's kind of blackedout, so I'll leave that.. ;)

CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas. With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions. At CloudCamp, you are encouraged to share your thoughts in several open discussions, as we strive for the advancement of Cloud Computing. End users, IT professionals and vendors are all encouraged to participate.

Okay, now that you have a fairly decent idea of WHAT it is, let’s cover the good and raw details!   The schedule below is likely to change as it gets finalized, but what I can guarantee is that Friday evening there will be an Executive round table and panel, which will be moderated and also open to questions from the audience and Twitter (I’ll be monitoring it on a hash tag I’ve yet to define..)  I’ll also do what I can to ensure we have one or more uStream live feeds which have made Cloud Camp so popular and successful in the past!

CloudCamp Executive Panel Event

Friday March 5th starts at 4:30PM
Agenda
•    4:30PM – 5:30PM Registration, Happy Hour & Networking
•    5:30PM – 6:00PM Break
•    6:00PM – 7:00PM Panel of Experts consisting of local corporate executives, industry experts and professors addressing how Cloud Computing is impacting their organizations and the business climate at large
•    7:00PM onwards – Social Networking Continues at a local Establishment

CloudCamp Chicago
Saturday March 6th starts at 12PM
Agenda
•    12PM – 1PM – CloudCamp Networking and Registration
•    1:00PM – 5:30PM – CloudCamp Un-Conference
o    1:00 – 1:30 – Lightning Talks (5 minutes each)
o    1:30 – 2:00 – Un-Panel to Select Topics
o    2:00 – 3:00 – Topic Breakout Sessions
o    5:00 – 5:15 – Reconvene and Share Takeaways with all Attendees
o    5:15 – 5:30 – Wrap-Up and Calls to Action
•    5:30PM onwards – Social Networking Event

Being that this event will consist of two days, (Friday evening Round Table, and Saturday all day adventure) there are two separate registration links so you can choose which is more fitting for you.    So if you’re more business focused and want to strategize around Cloud Friday may be a better fit for you, but if you’re deeply technical and don’t care about the business, it’s all Saturday!

However, many of you are like me, and care about both sides of the coin and will register accordingly.  I’m not just saying that because I’m helping organize, coordinate and more the event.. It’s also because I am focused on both sides of the house, as it were :)  So good times if you want to meet me I’ll be there in either case!

Register: CloudCamp Executive Panel, Mar 5, 2010

Register: CloudCamp Chicago, Mar 6, 2010

And for all other general purpose information, feel free to visit the CloudCamp Chicago portal page.

This event will be hosted at the ITA – I’ve attended numerous events here in the past, it’s a nice facility and definitely worth a visit!

Illinois Technology Association (ITA)
200 S. Wacker Drive, 15th Floor
Chicago, IL 60606

So, I look forward to seeing you there, and if you’re attending entirely online (like I have a tendency to do for other CloudCamp events, be sure to follow me on Twitter @cxi and I’ll be live-tweeting from the event and sharing live video from multiple sources!)  Thanks, and get out there and register before all the slots fill up!

VMware, Cisco and EMC get together for vBlock party around Power of Three

Today was the big day! The launch of the Virtual Computing Environment coalition, also known as the VCE Initiative!

image

CNN Broke the news as far as the link to the Webinar would go, with announcements being made by:
John Chambers, chairman and CEO for Cisco
Joe Tucci, chairman and CEO for EMC Corp
Paul Maritz, president and CEO for VMware

There has been a lot of chatter about this, over the weekend and even moreso leading into this announcement, with some highlights:

image

The launch of Privatecloud.com is only the beginning in the mass of places to find out information and content on this amazing initative.

VCE Beats out IBM with Melbourne IT

Cisco and EMC, Together with VMware, Form Coalition to Accelerate Pervasive Virtualization and Private Cloud Infrastructures

In unveiling the Virtual Computing Environment coalition, Cisco and EMC also introduced Acadia, a joint venture focused on accelerating customer build-outs of private cloud infrastructures through an end-to-end enablement of service providers and large enterprise customers. Acadia’s unique “build, operate, transfer” model for delivering the Vblock architecture, addressing people, process and technology, will offer customers further choice, flexibility and cost advantages as they seek to virtualize their IT infrastructures and evolve to private cloud environments. In addition to Cisco and EMC as the lead investors, the build-out of Acadia’s expanded capabilities in 2010 has also been capitalized by investments from VMware and Intel. Because the Vblock architecture relies heavily on Intel Xeon® processors and other Intel data center technology, Intel will join the Acadia effort as a minority investor to facilitate and accelerate customer adoption of the latest Intel technology for servers, storage, and networking.

Cisco, EMC, and VMware join hands and plunge into cloud: Acadia, the power of three

In fact, many partners – both systems integrators, and service providers have all started lining up behind Vblocks.    Here are just a few examples:

image Capgemini: Consulting. Technology. OutsourcingCSC logo image image Wipro Technologies

Most of the vCloud Express launch partners are using the VCE coalition, and want to move forward with a formal Vblock model.   Examples are Terremark, Alphawest, Savvis, Orange and SunGard. (Thanks for this Chad!)

Virtual Compute Environment – an insider’s take.

Virtual Compute Environment – Vblock Partner Ecosystem

Virtual Compute Announcement – Integrated Sales/Service/Support

Virtual Compute Environment – Solutions Venture and Investment

Virtual Compute Environment – Technology Innovations

Also, looks like there is some Twitter presence too! So, represent! @privatecloudcom

image

Today, is quite an exciting day, and while all of this is high level, I’d be glad to go into much more depth about this – something I’m sure many of those linked and referenced here can say and do the same.   This is not intended to be a tutorial, but an advisory of what’s new, where to go, and I’ll have separate blog posts to go into the details :) It’s an exciting day! :)

Write an App, Win $7500, Get your head in the clouds?

That’s right! If I ran into you (Hey Developers!) at TechEd I likely harassed you about this contest running from new CloudApp() !

While I am in no way affiliated with newCloudApp() I for one like to see people use their talents to win cold hard cash! Oh, and have some fun in the process!    So what is the plan?

image

What Is It?

new CloudApp() is a US-based developer challenge for .NET & PHP developers creating cloud applications or services (hereafter “application”) on the Azure™ Services Platform. Have your application judged by industry leadersOm Malik and Michael Cote and share your cloud coding skills with other developers. Grand Prize Winners will be announced at Structure 09 and featured on azure.com.

Register and submit your application now!

When?

  • April 30:  Contest Open
  • June 18:Submission deadline
  • June 19:Community voting starts
  • June 25:.NET & PHP category winners announced @ Structure 09
  • June 29:Community voting ends
  • June 30:Community winner announced

What Could I Win?*

Winning submissions will:

  • Be featured on www.azure.com as well as at major Microsoft events
  • Be featured in a video interview on Channel 9
  • Be announced at Structure 09
  • Receive cash ($):
    • NET App Category winner: $5,000 VISA gift card
    • PHP App Category winner: $5,000 VISA gift card
    • Community winner: $2,500 VISA gift card

So, seriously, step up! If you’ve never written an app for the Cloud before, now is the time when there is money on the table! MONEY ON THE TABLE? WHERE, SIGNZ ME UPS! err… Damn lolcatz!    But seriously.. if this is your bag, as it were, no better time than the present for peer acceptance and pocketbook love!   Check it out, and doooo it! :)