Disclaimers and FTC or whatever

April 5th, 2017
by Christopher Kusek (PKGuild)

Because the FTC or whatever, here’s various disclaimers to remain compliant for various FTC blah blah blah.  Sounds real legit, right?! :) <3

I found these on this awesome blog… FIVE WAYS TO COMPLY WITH THE NEW FTC GUIDELINES FOR BLOGGERS

Disclosure 1: No Material Connection. This is the standard disclosure I use when I don’t have any embedded links or a relationship with any of he products or services I have mentioned:

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

 

Disclosure 2: Affiliate Links. This is the disclosure I use when I included an embedded affiliate link from Amazon or some other provider:

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

 

Disclosure 3: Review or Sample Copy. This is the disclosure I use when I am reviewing a book or other product that I have received from someone in the hope that I will review it:

Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Disclosure 4: Sponsored Post. This is the disclosure I use when someone pays me to write a post for a product, service, or conference. I turn down more of these posts than I accept, because I have to be genuinely excited about the product:

Disclosure of Material Connection: This is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

 

And my general personal disclosure, sometimes I write about things, and when I do I typically declare if there were some kind of relationship or something, and if I do not explicitly do that, refer to these various Disclosures!

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