I’ve been meaning to weigh in on this, but with the holiday weekend… well, you get the post-weekend weigh-in after everyone has had the chance to say everything good and bad on this (You’d be amazed at how little bad has been said on the subject.  I say how little because it’s ALL been re-iterations of the same register article)

….What happened?!?? I was just using ATMOS Yesterday and all of a sudden every competitor of EMC is telling me that ATMOS is DEAD and it’s time to close up shop?!? Whoa, hold on there pardner, that’s not what we’re saying at all! (Yes, that is exactly how *I* read it from the NUMEROUS competitive coverage of this event occurring and happening :))

As far as you and I should be concerned, ATMOS hasn’t changed at all; except perhaps getting a little simpler in your choices of where to store ATMOS.

Prior to this June 29th event, you would have the choice of ATMOS Hosted internally as part of your Private Cloud.   ATMOS Hosted externally at EMC’s ATMOS Online, or ATMOS Hosted externally at one of the three Service Providers listed below.

Now… as far as Production Grade ATMOS Online goes; You can choose between Internally, and Externally with the Cloud Service Providers where you can act and operate against their existing SLA structure you may likely be familiar with.

Looks pretty straight-forward if you ask me!   I sat down, read all of the data which was available to me, and I saw a strategic decision being taken in order to remove the competitive pressures between EMC’s own sales force, and that of the partners and service providers offering up the ATMOS Cloud Service to the general purpose community.   Or in the words of Dave Simpson who so eloquently said:

The winners, of course, are EMC’s Atmos cloud storage partners, which no longer have to compete with EMC. Likewise, EMC no longer has to compete with those partners. It’s a win-win on that front. In fact, on its Atmos web site, EMC is “strongly encouraging” its existing Atmos customers to migrate to one of its partners.

…..

The shuttering of Atmos Online should be seen not as a failure on the part of EMC but, rather, as another prescient and tactical move by the company.

And quite frankly Dave said it well; which I feel takes the whole debate about “where” should I host my Cloud Storage off the table; Discussion point over.   But what now?

With the service providers discussion off the table, I think it is important to take the time to focus on customers and the community

The EMC ATMOS Online Community is still strong and hearty.     Your vehicle for open discussion on this matter is still available and at your disposal.

The ATMOS Online service can continued to be used for Development Purposes.

Keeping your Cloud Private and doing your own internal testing has never been stronger with the release of the ATMOS Online Virtual Server Appliance (VSA)

And last but not least – Customers DO continue to use this, and STILL will continue to use this.   This is best of breed Cloud Storage in a growing world which needs more versatile solutions at your disposal.    There will continue to be businesses like eBay who selected ATMOS to create a reliable, scalable cloud infrastructure.

So in the end here; the real winners are YOU! EMC Customers, EMC Partners, EMC Service Providers.

There’s never been a better time to play with ATMOS, and with the public release of the VSA, I’ve been seeing internal and external adoption grow at exponential rates; which means you’ll likely see a lot more perspectives and use-cases of EMC ATMOS which will far trump that of what has been seen up until this point.   More fun, more play, more winners! :)

References also discussing this:

• EMC pulls the plug on Atmos Online (InfoStor)
• EMC cans Atmos Online service (The Register)
• All you need to know about Atmos… (StorageZilla)
• Understanding what we’re doing with Atmos (Virtual Geek)
• My Friday Rant – Transparency (Chuck Hollis)
• Important Service Notice (ATMOS Blog)

Where to get your Cloud On:

• EMC Atmos Virtual Appliance – Downloadable VSA’s
• AT&T Synaptic Storage as a Service (AT&T Hosting)
• CloudOne Storage (Peer1 Hosting)
• Stratus Cloud Storage (Hosted Solutions)
• EMC ATMOS Online Community (Forums)

OMG! IT’S FINALLY HERE! Yea baby, you heard it here first! The VPLEX is a REALITY! But no, it’s not just vapor, and no, it’s not just ‘oh look an announcement’ what I’m really excited about is those who have actually been using it.   In particular, I’d like to showcase AOL who has used it, in this whitepaper – “AOL extends Virtual Storage to cloud computing with EMC VPLEX clusters” It’s pretty short, to the point but so succinct in the message it delivers.

Referencing a few quotes from this whitepaper really speaks volumes to the types of challenges we all face within the Enterprise space.

Stevens said, "We take disaster avoidance very seriously because the costs are so high if our systems aren’t available. Not only are there huge administrative costs and logistics involved with recovering hundreds of systems, but we risk losing customers forever if they can’t access our services."

That particular point is especially resonating – How many times have you lost a customer due to services being down, imagine if you can take that burden off the table from a storage stand point, that’s particularly cool if you ask me (not to mention being able to actually set and meet a true 5-9’s Forever SLA)

Stevens explained, "Because there is no downtime with migrations, we don’t need to devote huge amounts of time coordinating with application owners, database administrators and system administrators, and even our external customers. The actual migration itself is much less complex for our storage administrators."

"We’re no longer delaying migrations to avoid disrupting a peak load cycle.  So we’re returning our systems before the lease expires and not getting hit with high fees."

I’m not sure how many of you have to deal with regular lease cycles, even when you OWN the equipment scrap the leasing… dealing with the maintenance burden and moving data and equipment around non-disruptively in order to meet the needs of your application owners and the business without the hellacious burden of downtime windows managing apps unique SLA requirements.

And to think, in the use case and example above – This is something any customer can do TODAY by leveraging VPLEX, and that just opens the doors to extending your datacenter across geographic boundaries and the infinite number of other really cool things that the VPLEX will offer.

I’m glad such a renowned organization like AOL was able to be a part of this from the beginning, not only to provide this blog post I’d be able to share with you, but especially to be able to solve real world challenges today by using the technology of the future (Available now! :))

That’s right! Cloud Camp is coming to Chicago!  What?! When?! Where? Who, whatomfg?!@? (And Yes, this is a FREE Event – Thanks to our sponsors who ponied up the cash! :))

Well, let’s lay out the details.. Yes, this is indeed the (un)conference Cloud Camp, which is ever so popular world wide!

CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas. With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions. At CloudCamp, you are encouraged to share your thoughts in several open discussions, as we strive for the advancement of Cloud Computing. End users, IT professionals and vendors are all encouraged to participate.

Okay, now that you have a fairly decent idea of WHAT it is, let’s cover the good and raw details!   The schedule below is likely to change as it gets finalized, but what I can guarantee is that Friday evening there will be an Executive round table and panel, which will be moderated and also open to questions from the audience and Twitter (I’ll be monitoring it on a hash tag I’ve yet to define..)  I’ll also do what I can to ensure we have one or more uStream live feeds which have made Cloud Camp so popular and successful in the past!

CloudCamp Executive Panel Event

Friday March 5th starts at 4:30PM
Agenda
•    4:30PM – 5:30PM Registration, Happy Hour & Networking
•    5:30PM – 6:00PM Break
•    6:00PM – 7:00PM Panel of Experts consisting of local corporate executives, industry experts and professors addressing how Cloud Computing is impacting their organizations and the business climate at large
•    7:00PM onwards – Social Networking Continues at a local Establishment

CloudCamp Chicago
Saturday March 6th starts at 12PM
Agenda
•    12PM – 1PM – CloudCamp Networking and Registration
•    1:00PM – 5:30PM – CloudCamp Un-Conference
o    1:00 – 1:30 – Lightning Talks (5 minutes each)
o    1:30 – 2:00 – Un-Panel to Select Topics
o    2:00 – 3:00 – Topic Breakout Sessions
o    5:00 – 5:15 – Reconvene and Share Takeaways with all Attendees
o    5:15 – 5:30 – Wrap-Up and Calls to Action
•    5:30PM onwards – Social Networking Event

Being that this event will consist of two days, (Friday evening Round Table, and Saturday all day adventure) there are two separate registration links so you can choose which is more fitting for you.    So if you’re more business focused and want to strategize around Cloud Friday may be a better fit for you, but if you’re deeply technical and don’t care about the business, it’s all Saturday!

However, many of you are like me, and care about both sides of the coin and will register accordingly.  I’m not just saying that because I’m helping organize, coordinate and more the event.. It’s also because I am focused on both sides of the house, as it were :)  So good times if you want to meet me I’ll be there in either case!

Register: CloudCamp Executive Panel, Mar 5, 2010

Register: CloudCamp Chicago, Mar 6, 2010

And for all other general purpose information, feel free to visit the CloudCamp Chicago portal page.

This event will be hosted at the ITA – I’ve attended numerous events here in the past, it’s a nice facility and definitely worth a visit!

Illinois Technology Association (ITA)
200 S. Wacker Drive, 15th Floor
Chicago, IL 60606

So, I look forward to seeing you there, and if you’re attending entirely online (like I have a tendency to do for other CloudCamp events, be sure to follow me on Twitter @cxi and I’ll be live-tweeting from the event and sharing live video from multiple sources!)  Thanks, and get out there and register before all the slots fill up!

For those of you who know me (and even those who don’t) What is important to know is – I love innovation.  I especially love it when something is introduced which does the right thing while removing the need to think about things which frankly we DON’T need to be thinking about (Though ignorance aside, not making it so we cannot think nor take action on our own – thus action without the nanny effect – which is often seen by some announcements which think you can’t be trusted with your own investment!)

Looking at the particular challenge storage brings us – it’s always been a delicate balance of “What kind of storage do I put my APP on” “How do I meet SLA’s for the peak load” and of course “Whatever decision I make today is locked in stone for the next 3-5 years so I better design appropriately”.    If you disagree that these harp on the extremely delicate balance of App v Infrastructure please let me know you’re feelings :)

Now while I absolutely love to have those design conversations above – The time has finally come where we don’t need to have a doctorate in ‘application layout’ or get religion around IOPS Latency calculation workloads in order to accommodate a mixed application environment.   That has come through the creation of FAST by EMC.     FAST which is an acronym for “Fully Automated Storage Tiering” actually does what it says on the tin!   

Think about it for a moment.  What if I simply laid my applications out on disk and let the workload dictate what kind of storage my app should live on, and unless I have specific requirements, let my SLA’s really run the show.    This would take the complicated work of ‘figuring it out’ which frankly is an arduous task and leave that up to the deep analytics to figure it out – End result means you have more time to work on other projects and you start to give back and perform like never before.

But that is not to say this is infallible – Storage is almost as bad as the Database world, whereby people not only WANT control over what happens, when and why, but DEMAND it!  And this gives you that power.   I somewhat relate FAST to DRS from VMware – Let the system analyze what IS happening, and based upon past performance and utilization, predict what would be a good fit – And if you agree you can APPROVE the change the system has put forth.   Or if you have reached a point of being comfortable that it’s acting in your best interests – Allow it to automatically move data – People usually start off with DRS in a “Manual” approval mode, and then quickly roll into “automated” because if 99 suggestions the system made were good, there’s a good chance that 100th suggestion will be a good fit as well.

But just like DRS for VMware, there are exceptions: And it is in these exceptions that you have a POLICY defined to ensure that your will is enforced and things you don’t want to happen – DONT!

So lets get down to basics!  What does this mean for you and me?  

• For once in our sad lives, we’ll be able to implement both FLASH and SATA into a traditional FC system and have the right disks spinning for the right apps.
  • Imagine it! Predictable workloads are EASY to assign to the right tier (sort of) but imagine those unpredictable apps, or even Month-end Apps!
    • Whoa! Are you saying I can take my somewhat stable monthly app which hits its Peak for month-end and move it around based upon the applications performance requirements?!   Just think about it – High IOPS, High Throughput, FAST latency response times – all the benefits of FLASH when it’s needed, but the cost of SATA when it isn’t.  
    • Next thing you’re going to tell me, I could be a seasonal business like a retailer or similar and shift my workload over to FLASH disk non-disruptively for the extreme peak workload, and then shift it back off to SATA when it’s not being hit quite so hard. :)
    • Oh and this means so much more, but it’s late and I want to publish this without overflowing you with information ;)

But this is far more than just simply allowing you to manage your dynamic workloads and ensure that the right storage is being used at the right time.  Across the stack this can be an enabler when it comes to times of legal discovery, long term data retention and archival, and fast response in situations of disputes or otherwise.  

Alright, but what does all of this mean, and why should I care? (read: Why are you so excited about it Christopher? :))

Active ESX Cluster Without FAST	Same Cluster with Flash and FAST Policy
384 Fibre Channel Disks 100% FC Disk Disk resources are ~80% Busy	368 FC Disks, 16 Flash Disks 96% FC, 4% Flash 68% less disk I/O contention 2.5% faster disk response time

The little chart above is a basic breakdown of what you can very easily realize.  Those little images are called “HEAT Maps” If you can see the little legend on the left, the more RED something is, the more busy it is which means your disks are getting hit pretty hard (Notice how for the most part all of disks are either HOT or very HOT)  

What does this mean for me from an operational perspective? I didn’t have to get in loads of engineers and architects to sit around and say “How do you think we should lay out the data to best most efficient on these new 16 Flash Drives we added?” No.  The system analyzed the workload and over a couple of days came to a conclusion “This LUN will move from FC to Flash” and all of a sudden our performance started to shine, without having to take any outage, any downtime – Hell we didn’t even need to try to figure out what we should do – We could let it collect data and then advise us (since its algorithms know things about the operation of the system we can only guess about!)

What would have been even sweeter is if this example had SATA in the mix as well – Because then we’d have the question of what should get shifted from where to where! Take a look at this pretty straight forward workload chart showing which LUNs are more active than others

Is this chart a guarantee that all environments look like this? Absolutely not.   I know of one specific heavy SAP environment which has a majority of its disk look like good flash targets and none of them look like a good fit for SATA.  However, a majority of environments DO have some things which likely aren’t on the most ideal of storage – And when you consider consolidation, that story only gets even more compelling.   So, if you have a dedicated frame which is maxed out for a single app – You definitely want to consider FAST in the equation because it can help determine your best fit for FLASH, and if SATA is a player at all (in v1 of FAST) then excellent. v2 of FAST will change all the rules

Though what I’m sure you like just as much as I do – is a real live example, so check out this Video, which was delivered at VMworld 2009!

And here we are, in a new era, a new level of sophistication the likes if you has never been seen before (Oh, there have been ‘attempts’ at producing solutions which are effectively ‘features’ but the full picture and depth of what today brings about – There is not a candle in the industry which can hold to this maelstrom!

Also, for reference – Here is the official Press Announcement from Today!

(One more Video!!!)

Today was the big day! The launch of the Virtual Computing Environment coalition, also known as the VCE Initiative!

CNN Broke the news as far as the link to the Webinar would go, with announcements being made by:
John Chambers, chairman and CEO for Cisco
Joe Tucci, chairman and CEO for EMC Corp
Paul Maritz, president and CEO for VMware

There has been a lot of chatter about this, over the weekend and even moreso leading into this announcement, with some highlights:

The launch of Privatecloud.com is only the beginning in the mass of places to find out information and content on this amazing initative.

VCE Beats out IBM with Melbourne IT

Cisco and EMC, Together with VMware, Form Coalition to Accelerate Pervasive Virtualization and Private Cloud Infrastructures

In unveiling the Virtual Computing Environment coalition, Cisco and EMC also introduced Acadia, a joint venture focused on accelerating customer build-outs of private cloud infrastructures through an end-to-end enablement of service providers and large enterprise customers. Acadia’s unique “build, operate, transfer” model for delivering the Vblock architecture, addressing people, process and technology, will offer customers further choice, flexibility and cost advantages as they seek to virtualize their IT infrastructures and evolve to private cloud environments. In addition to Cisco and EMC as the lead investors, the build-out of Acadia’s expanded capabilities in 2010 has also been capitalized by investments from VMware and Intel. Because the Vblock architecture relies heavily on Intel Xeon® processors and other Intel data center technology, Intel will join the Acadia effort as a minority investor to facilitate and accelerate customer adoption of the latest Intel technology for servers, storage, and networking.

Cisco, EMC, and VMware join hands and plunge into cloud: Acadia, the power of three

In fact, many partners – both systems integrators, and service providers have all started lining up behind Vblocks.    Here are just a few examples:

Most of the vCloud Express launch partners are using the VCE coalition, and want to move forward with a formal Vblock model.   Examples are Terremark, Alphawest, Savvis, Orange and SunGard. (Thanks for this Chad!)

Virtual Compute Environment – an insider’s take.

Virtual Compute Environment – Vblock Partner Ecosystem

Virtual Compute Announcement – Integrated Sales/Service/Support

Virtual Compute Environment – Solutions Venture and Investment

Virtual Compute Environment – Technology Innovations

Also, looks like there is some Twitter presence too! So, represent! @privatecloudcom

Today, is quite an exciting day, and while all of this is high level, I’d be glad to go into much more depth about this – something I’m sure many of those linked and referenced here can say and do the same.   This is not intended to be a tutorial, but an advisory of what’s new, where to go, and I’ll have separate blog posts to go into the details :) It’s an exciting day! :)