The @girlkawasaki effect! How to get Hundreds of Twitter followers with little work on your part

December 30th, 2008
by Christopher Kusek (PKGuild)

What is the @girlkawasaki effect? How does this work, and how can it work for you?

Let me first off by telling you that @girlkawasaki is a very real person who has a very real blog.  They’re a very good friend of mine and are fortunate to have been an influence of the first draft of this (Originally it could have been the @cxi effect, but that’d be lame and the fruits of my labors resulted in the direct effect to apply to @girlkawasaki :))

So, WTF is this?!? – Alright, I’ll tell you!

While studying the way Twitter works, and more importantly how other people on Twitter work, I began to analyze some trends and patterns of likely events.  I personally love conversation on all topics, so I would follow people of all backgrounds on twitter.  When someone re-tweets someone else on something interesting, I follow them as well, continuously spreading the love of knowledge whether me sharing or simply learning from others experiences.

I noticed that when you add some people, you may get an immediate follow-back, and more often than not an Auto-DM (Direct Message).  A lot of people find these Auto-DM’s to be a bit annoying.  I simply find them to be rather insincere and only a little annoying. ;) I do like them because Auto-DM’s typically give rise to the fact that you’re using a 3rd party service like SocialToo or others which auto-sends that, and often Auto-follows on your behalf :)

So if you have a boatload of followers like I do (Hey I’m no @guykawasaki) But I do have a fair number of followers, many of which happen to reside in my own industrie(s) You’ll tend to find that by following a lot of people, a lot of people will often follow you back.

So in that first test, @girlkawasaki wanted followers for the same reasons I do (People to learn and share with) so she followed a bunch of the people I (@cxi) happen to have been following and a number of them ~half followed her back.  And this trend would carry on for some time, of people following her either directly (a response to being followed) or randomly based upon tweets, comments and interaction.

So the next phase of this, once @girlkawasaki was seen to have a comfortable following of stable tweets, I then tried to follow everyone (minus spammers and locked accounts) that happened to be *Following* her ~650 people were following @girlkawasaki which were then followed.

This is where it gets interesting.  You might think “I’ll get a mass of followers instantly!”  But that isn’t true and isn’t the case, because people use different services which have large databases with different scrubbing and updating routines.   The result turns out to be that after the first hour of following ~650 people,  ~130 twitter accounts followed back.

This is after the first hour ofcourse, and after several hours we’ll see how the numbers reflect.    I’m not saying you’re guaranteed to get hundreds of followers if you follow everyone who is following @girlkawasaki, however after one full day I’ll update this to include what the final number looks like.    The account I used in this test is indeed an actual real twitter account so these are real live and valid numbers to be working with. :)

This is not a test of a Denial of Service, more of an interest of parties out there (like me) who want to follow more people and want more followers so we can continue our conversation in life, in Tweetdom and most importantly with ourselves :)

This is no disrespect to anyone who follows @girlkawasaki and are interesting in what she tweets (both actual tweets and her wonderful blog posts :)) Just think how many followers you get by consequence when you don’t fall into that small criteria of auto-followers :)

Thanks, and don’t hesitate to ask any questions or leave any comments on your success! :)

Control Group: 373 followers in 17hrs, for 56% followback!

When that’s out of 650 that’s pretty amazing!

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Posted in Baltimization, Blog, Christopher Kusek, General, Informational, Social Media, Twitter | Comments (8)

  • The number of followers you get on Twitter isn’t 100% important, especially followers like this who are automatically doing so, without actually reading your updates. I know a number of services do this (yes, including SocialToo.com)…

    The confusing part for me is that @girlkawasaki sounds so much like @guykawasaki, it’s easy to wonder if there is a relation, or if this is a spoof mock account that’s calling him a lady. :)

  • I absolutely agree, and yet also partially am torn as well.
    Personally, I would like it if I could follow -everyone- Not because they’d follow me back, I could care less about that, it’d be more that I could hear and see many conversations going on all at the same time.
    However, Twitter has their built in ‘once you hit 2000, you have to do magic to get to follow more people’

    Which forces us into interesting situations. Again, if I see a conversation I like going on, I will engage in it, @’ing messages to other people, the more people I follow the more benefit I get (short of hitting an api limit) think of it, 140 characters takes less than a second to read in a line, so how hard is it to follow the conversations of 10’s of thousands of people. Add to that the fact that less than 5% of the people actively tweet, and even fewer are so super active that people get annoyed and unfollow (people unfollow me because I talk too much! ;))

    I constantly see other people tweeting these “Twitter Secrets! Get thousands of followers in x days!” and then try to sell these “secrets”. I say screw that, lets give it away – you want to treat it like its a science, here is an easy way (the @girlkawasaki effect) Broken down into a scientific pattern of the laws of averages. (in my control the law of averages is dictating a ~80% followback, so my metrics seem to work well ;))

    There is no relation between @girlkawasaki and @guykawasaki though, other than something we can take offline ;) (and not a spoof of calling him a lady ;)) I have a lot of respect for Guy Kawasaki and give him his just as due ;)

    I appreciate your feedback and weigh in on this matter Louis :)

    And like you said, it’s not the number of followers on Twitter which matters – For me, it is the number of people I can follow, which sadly is tied to the number of followers, doh!

  • I don’t get it. As you are aware, Twitter only lets you follow 2,000 people (unless you have more than 2,000 people following you). So with being the case, why wouldn’t you be more selective about who you choose to follow? This isn’t a race. Why not just let your follower base grow organically?

  • I am indeed aware, and I know about Twitters limits.
    I also know there are a lot of other people who have no interest in making any type of real connection on Twitter, and then go off publishing their own SEO Marketing MASTERY Secrets! so on and so forth.

    For some people it is a race, a contest, a lesson in testing and futility, and you can easily see where they end up, when they get ‘bored’ or otherwise and stop using the medium.

    As discussed in the past, some of us do WANT to follow every one. We want to be a part of that conversation, if only as an passive watcher, watching as things grow organically in conversation and twitter limits your ability to do that with ease. Once you break the 2k barrier it gets slightly easier. So rather than tweet all day long “I need xx number of followers by midnight or I’ll kill myself” which sadly accounts for atleast 5% of the active tweeters I happen to follow, I’d rather this not be a game or a contest, and let us who wants to read, be able to read :)

    So I cannot speak for everyone, but I’m not so selective about who I follow because short of actual spammers who tweet the same thing over and over again, there isn’t a single non-bot person I wouldn’t want to follow.

    I appreciate your feedback Mike!

  • I started out on Twitter with the goal of just following people who had interesting things to say or could be helpful in my quest to become a freelance writer. I quickly discovered lots of other people to follow. (My favorite thing to do is lurk in the time line of someone I appreciate and follow the people they chat with the most.) Then I somehow became a favorite of Mr. Tweet, the application that helps people find people to follow and my followers exploded. I get at least 10 new follows every day and as long as their time line isn’t filled with just self promotion then I follow back.
    I’m not so sure that this is relevant to your post, but it is a tried and true way to get a steady increase in followers, in a manner that keeps people from thinking you are a spammer.

  • linda

    how'd you get so many followers?

  • linda

    how’d you get so many followers?

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